Change The Low Quality Links to High Quality Links

Sunday, January 27, 2008

Nowadays, submission software is available to automate (or semi-automate) posting to thousands of directories in the internet. It would be the article directories, link directories or otherwise, chances are there's software that will make the submission job easier.

But the problem is, though, that this software usually submits to a few high quality sites and hundreds of low quality sites. The software vendors know that the more sites it submits to, the more impressive it sounds. After all, which would you be more willing to pay $97 for: software that submits to 50 directories, or software that submits to 2,500? For most people the answer is clear.

Unfortunely you will often find that once you've taken the time to submit to a few directories per day over many weeks or months, that Google never seems to find the links and apply them to your ranking. You spent all that time to "do it right" (because you know that submitting to hundreds or thousands of directories at once will get your links sandboxed), and yet you're not getting any love from Google.

The one common reason why this is the case is because the directories you've submitted to are not crawled very often by Google. One thing that PageRank is useful for is getting a site crawled regularly, and updated pages indexed quickly. Most of the low quality sites have little or no PageRank, and so Google doesn't visit them much. If Google doesn't visit, the page with your link doesn't get crawled, the link doesn't get seen, and you get no benefit from it.

And also, my experience shows that Google limits how deep it will crawl sites like directory sites unless the sites have enough inbound links to internal pages. I have a site that has literally hundreds of thousands of pages, but Google has only indexed 61,000 despite the site having a PageRank of 4 (usually plenty to get a site crawled very often). Almost all of the links to that site point to the home page, though, and so many of the pages remain unindexed.

Now take heart, though, because there's something you can do about this!

All it takes to make sure your links are seen by Google is to point a few links of your own to the pages that contain the links you want Google to know about. This is easy: just go to a site like SocialMarker.com and get a few links to each page from social bookmarking sites. Yes, you will be helping the owner of the site or directory by getting a few extra links to their site, but you will also be helping yourself because Google will find the link that remained invisible to it before.

So there you go. Add this practice to your routine of submitting to a few directories each day and you'll find that Google starts indexing the pages where your links appear much more quickly. That means the link power will be applied much more quickly, and you'll start getting some love from Google a lot sooner!

Two important notes: 1) Some directories submitted to by mass submission software use tricky tactics like preventing the links from being followed in the robots.txt file, or using the nofollow attribute in all outgoing links. So before you regularly submit to these directories, do some research to find out if they are actually applying link juice to the submissions. 2) Do not use mass submission software that submits to hundreds or thousands of places at one time. Only use software that lets you submit to a dozen or so sites of your choosing each day. Mass submission will get the links sandboxed by Google, which means Google will ignore them for a long time (months) — if they ever get counted at all.

Article taken and modify from JonathanLeger.com

Posted by Admin at 10:08 PM  

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